Publikation:
The Effect of Online Retailer Brand Equity on Market Performance: An Empirical Examination
Datum
2024
Konferenzartikel
Klink, B. D. (2024, May 1). The Effect of Online Retailer Brand Equity on Market Performance: An Empirical Examination. 53rd EMAC Annual Conference 2024, Bucharest. https://orix.ost.ch/handle/20.500.14978/22327
Zusätzliche Indizierung
| Departement / Abteilung | |
|---|---|
| Institut/ Bereich | |
| Institution | Eastern Switzerland University of Applied Sciences (OST) |
| Titel | The Effect of Online Retailer Brand Equity on Market Performance: An Empirical Examination |
| Autor:in | |
| Konferenztitel | 53rd EMAC Annual Conference 2024 |
| Konferenzort | Bucharest |
| Datum der Veröffentlichung | 2024 |
| Peer-review | true |
| URL - Externer Link |
Metriken
Ansichten
1 seit hinterlegt am 2026-07-19
Erwerbsdatum: 2026-08-31
Zitationen
