Publikation:
The Impact of Attitudinal and Behavioral Customer Characteristics on the Adoption of Behavior Tracking-based Services
Datum
2021
conference_paper
Heumann, C. (2021, May 1). The Impact of Attitudinal and Behavioral Customer Characteristics on the Adoption of Behavior Tracking-based Services. 50th EMAC Annual Conference, Madrid, Spain. https://orix.ost.ch/handle/20.500.14978/21317
Zusätzliche Indizierung
| Institution | Eastern Switzerland University of Applied Sciences (OST) |
|---|---|
| Titel | The Impact of Attitudinal and Behavioral Customer Characteristics on the Adoption of Behavior Tracking-based Services |
| Autor:in | Heumann, Christian |
| Konferenztitel | 50th EMAC Annual Conference |
| Konferenzort | Madrid, Spain |
| Datum der Veröffentlichung | 2021 |
| Peer-review | true |
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