Publikation:
Uncovering the Competitive Advantage of Corporate Brand Equity in E-Commerce
Datum
2023
Konferenzartikel
Klink, B. D. (2023, May 1). Uncovering the Competitive Advantage of Corporate Brand Equity in E-Commerce. 52nd EMAC Annual Conference, Odense. https://orix.ost.ch/handle/20.500.14978/20405
Zusätzliche Indizierung
| Departement / Abteilung | |
|---|---|
| Institut/ Bereich | |
| Institution | Eastern Switzerland University of Applied Sciences (OST) |
| Titel | Uncovering the Competitive Advantage of Corporate Brand Equity in E-Commerce |
| Autor:in | |
| Konferenztitel | 52nd EMAC Annual Conference |
| Konferenzort | Odense |
| Datum der Veröffentlichung | 2023 |
| Peer-review | true |
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