Publikation:
Brands as constructs for order: Identity, image and belonging from the perspective of an identity-oriented understanding of brands
Datum
2024
Konferenzpräsentation
Ivancic, R. (2024, June 1). Brands as constructs for order: Identity, image and belonging from the perspective of an identity-oriented understanding of brands. DRI Kongress, The trouble of identity and belonging: What do we talk about when we talk about identity, Göttingen. https://orix.ost.ch/handle/20.500.14978/22514
Zusätzliche Indizierung
| Departement / Abteilung | |
|---|---|
| Institut/ Bereich | |
| Institution | Eastern Switzerland University of Applied Sciences (OST) |
| Titel | Brands as constructs for order: Identity, image and belonging from the perspective of an identity-oriented understanding of brands |
| Autor:in | |
| Konferenztitel | DRI Kongress, The trouble of identity and belonging: What do we talk about when we talk about identity |
| Konferenzort | Göttingen |
| Datum der Veröffentlichung | 2024 |
| Peer-review | true |
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