Publikation:
A Taxonomy of Marketing Instruments in E-Commerce
Datum
2022
conference_paper
Klink, B. D., & Rudolph, T. (2022, May 1). A Taxonomy of Marketing Instruments in E-Commerce. 51st EMAC Annual Conference, Budapest. https://orix.ost.ch/handle/20.500.14978/21950
Zusätzliche Indizierung
| Institution | Eastern Switzerland University of Applied Sciences (OST) |
|---|---|
| Titel | A Taxonomy of Marketing Instruments in E-Commerce |
| Autor:in | |
| Konferenztitel | 51st EMAC Annual Conference |
| Konferenzort | Budapest |
| Datum der Veröffentlichung | 2022 |
| Peer-review | true |
Metriken
Zitationen
