Publikation:
Internal Branding Through Brand Games: Evidence from a Field Experiment
Datum
2012
Konferenzartikel
Von Walter, B., Heidig, W., Hansen, L., & Tomczak, T. (2012, January 1). Internal Branding Through Brand Games: Evidence from a Field Experiment. AMA Winter Educators’ Conference, February 17-19, 2012 Proceedings, St. Petersburg, FL. https://orix.ost.ch/handle/20.500.14978/22283
Zusätzliche Indizierung
| Departement / Abteilung | |
|---|---|
| Institut/ Bereich | |
| Institution | Eastern Switzerland University of Applied Sciences (OST) |
| Titel | Internal Branding Through Brand Games: Evidence from a Field Experiment |
| Autor:in | |
| Konferenztitel | AMA Winter Educators' Conference, February 17-19, 2012 Proceedings |
| Konferenzort | St. Petersburg, FL |
| Datum der Veröffentlichung | 2012 |
| Peer-review | true |
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Erwerbsdatum: 2026-08-31
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